The Jasper Project is extremely excited for the return of Columbia’s premier free music festival, Jam Room Music Festival on Saturday, October 1st. The Jam Room Music Festival has been a tremendous hit with the city for almost a decade, and this year’s will be the first festival hosted since the start of the COVID-19 pandemic. We talked to Trey Lofton about the behind-the-scenes action of Jam Room, expectations for the year, and a little bit in between.
Jasper: How did you go about choosing which bands would participate?
Lofton: This is my first year being involved with the Jam Room Music Festival. I thought it was important to have input from the whole board. I reviewed all the previous lineups and generated a list of roughly 75 bands that I thought would fit the template that had been established. I met with several members of the board to go over that list to see if my ideas matched their expectations. They seemed highly enthusiastic about the names I had produced, so I began the process of contacting artists and agents. There is only so much money to go around so you must reach out to bands at different price levels.
Bailey Road Band
We were fortunate to have several of the first bands we reached out to express interest. Once a few of the pieces were in place the next challenge was to make sure that we were being diverse in our lineup. That narrows down the next wave of inquiries. We also thought in terms of local, regional, and national acts. I think we did particularly well in this regard. We have two acts from here in Columbia (Bailey Road Band, Dear Blanca). We have two local / regional acts in The Explorers Club and The Shaniqua Brown. Both bands originated in Charleston and have played Columbia many times. The Shaniqua Brown is performing after a 10-year hiatus. I saw they were doing a reunion show in Charleston and thought they would be a great addition. The Explorers Club also originated in Charleston but have relocated to Nashville and are primarily a studio project of lead singer Jason Brewer these days.
Titan to Tachyons
Then we have a half dozen national acts. Mourning [A] BLKStar are a collective from Cleveland. I first heard them after their last album was named one of the best of 2020 by The Wire magazine. Shiner is from Kansas City, Missouri. They had some big albums in the college radio world in 90s. They had been on hiatus but put out a new album and planned to tour in 2020. Titan To Tachyons are from NYC. To people familiar with the Avant Garde jazz scene in NYC, the band is something of a super group: most notable is bassist Trevor Dunn who is a member of Mr. Bungle amongst many other groups. But the other members play in dozens of projects that involve luminaries like John Zorn and John Medeski. Clap Your Hands Say Yeah and Titus Andronicus are two big names to emerge from the indie, punk, college radio scenes of the 2000s. The Sun Ra Arkestra are part of a legacy spanning near 70 years.
Jasper: How did COVID impact the organizational aspects of the festival? Did you decide to do anything differently or did COVID open any unexpected creative avenues for everyone to explore?
Lofton: I’m new to the board so it is hard for me to compare; I know that there are a few new members. Whenever that happens on a small board like our you lose some institutional memory. Covid has certainly had a major effect on the concert industry in general. Supply is high but demand is through the roof. Most bands and venues were shuttered for two years. While there are a lot of bands looking for an opportunity to perform there are way more venues trying to get back to putting on shows. A lot of bands are booking further out than I have previously dealt with, and I think prices are higher than they have been, along with touring costs. But now that we have a lineup in place, I don’t think we have any current COVID related obstacles to overcome.
Jasper: What would you like newcomers to Jam Room to know about the festival? Anything they should know about or do to prepare for the day?
Lofton: We would like people to know that the Jam Room Music Festival is a free community event that is meant for everyone. We are primarily funded by the generous support of the City of Columbia and Richland County through their h-tax programs. A music scene is an essential part of any community. The Jam Room Music Festival is an opportunity to celebrate that scene but also appreciate varied styles and artists from around the country. This year we feature rock, pop, soul, and jazz with variations of each. Wear comfortable shoes, pack sunscreen, and stay hydrated!
Stay tuned for more about Jam Room through Jasper!